We hear this so many times, “I know I need analytics and better reporting but I don’t know where to start”. People feel overwhelmed with the task of either implementing analytics or improving what they have. This being the beginning of a New Year, let’s tackle this question of “where to start”.
Yes, even Mr. Santa Claus himself uses data to determine who is on the naughty and nice lists. With all the kids in the world he needs some sort of monitoring and decision making tool. So throughout the year Santa sends his elves on a mission; to check in on the behaviours of all the children and report back to Santa.
Are you listening to your data? It’s screaming to be noticed. It has a lot of stories to tell and wants to show you ways to better respond to challenges, seize opportunities, improve sales and marketing efforts and become more efficient and effective overall. Your data is waiting to talk to you, it just needs the proper platform with which to do so. Can you afford to ignore what it’s saying?
In order to create custom Key Performance Indicators (KPI) and their supporting indicators you have to plan on where you want to take your organization. You need to look at where you have been, what your strategic objectives are and how you measure success of those objectives. AND you have to have a clear understanding of the milestones that you must achieve on the way to those successes.