There are some high-profile leadership races happening in the world this month. Chavez and Capriles, Barack and Mitt, Justin versus Pierre’s legacy: lately, I can’t help but notice that these leadership races, more than ever, resemble the ones we had in school: hyped-up campaigns funded by popularity and persona.
It’s all about charisma these days. And increasingly, corporate leaders face similar pressure to be the “image” and not just the substance of their organizations. With this in mind, we need to investigate what makes the charismatic leadership style so powerful.